IMIX: Human Journeys

At IMIX - an NGO which supports people with lived experience of migration and the grassroots organisations which support them - I led their 2025 Human Journeys Refugee Week campaign. This involved interviewing 7 Refugee Ambassadors, editing the interview footage and disseminating it on social media, using targeted ads. The campaign reached 100,000 people and gained IMIX 1,500 new followers.

Our campaign also included a media partnership with Metro.co.uk, which resulted in a series of profiles being published on Metro’s online site, their social media channels and their daily paper.

Mimi Jalmasco came to the UK from the Philippines to support her family - a decision that led to years of separation from her children and surviving modern slavery. Today, she is using her voice to challenge harmful narratives about migrants and to
To hear the Ghafouri sisters’ story is to understand the power of resilience and family. For them, playing football is not just a pastime – it is a form of identity and resistance. Our Media and Storytelling Manager, Elahe, shares how she
Amir’s journey and ability as a storyteller shows that impact that sharing lived experience can have on changing hearts and minds. 🎙️ You can hear more from Amir in our podcast Un/Documented – link in bio.
Awssan, one of our 2025 #RefugeeAmbassadors, tells us why many, like his own family, look to flee conflict zones. Awssan is now a humanitarian aid worker for @oxfamgb, and a passionate advocate for supporting communities affected by conflict.
We’re celebrating MoYah, an Afro-fusion rapper, activist and one of our #RefugeeWeek Ambassadors for 2025. MoYah’s uses his music as a powerful tool for self and social expression from the perspective of a child of the African diaspora.
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